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Email Marketing: Personalize your brand

Written by Savannah Lambert

January 13, 2022

email marketing

One may think  that email marketing is a thing of the past. Clients enjoy a personal touch when choosing a company to stick with. Making them feel you care, will increase your sales and have a continuous client base that will stay with you for more than just a trial basis. When you send an email that is personalized to customers that have opted-in or subscribed to your newsletter, it makes them feel as if you are specifically catering to their needs. Email marketing is booming more than ever and expected to increase this year. 

The key to email marketing is to keep your brand up to date for your clients without becoming to spammy. Emails to your clients should promote your brand in a way that remains in their memory even beyond that click. Having a catchy headline could mean the difference between that email going straight to the trash bin or actually being read. 

Marketing your brand through emails keeps clients up to date on new information and promotions you have for your business. 

Building a list of warm email leads is the start to getting your business up and running when it comes to email marketing. Adding a email subscription at the tops and bottoms of your landing page can increase the amount of warm leads for your business without having to search for it. Placing those buttons at the top and bottom of your landing page can give those who don’t want to go through the entire page at the current moment , the opportunity when they have time to be reminded of your products. Reminders for potential clients can turn them into permanent clients if you are consistent and sending emails of value to them. Creating an incentive for them to subscribe will also play a role in increasing sales and the longevity of your customer base. 

Email, Email marketing

In the coming years email marketing is expected to increase. It is a great tool when trying to keep customers engaged in your products for the present and the future. 

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