-Since the start of the year, things have changed drastically seemingly overnight. The digital world has been hit especially hard between the largest shift ever between working from home and the conception of the Meta verse.

Although these changes were triggered mostly in part by the health crisis (that is still occurring today), these changes were due to happen at some point in the near future anyway. With technology falling into the hands of people who in previous decades didn’t have access to electricity.

The Meta verse is creating an unique opportunity for an entirely new level of emotional and conceptional connection with users around the world. Both conventional and digital marketing up until recently relied on the industry’s ability to collect massive amounts of data -and here recently to be able to sort that data- creating tailor-made advertising specifically for your customers.

The Meta verse will allow you to combine the ability to emotionally analyze your crowd with that of creating experiences for the senses, allowing for a feeling of person-to-person marketing. This is perhaps one of the biggest changes seen both technologically and socially since the invention of the automobile. Since there’s been so much speculation, its probably safe to assume that the Meta verse will have more uses and become much more sophisticated than currently anticipated. We’re most likely not going to see a large shift to the meta verse until the cost of VR headsets and the technology of AR improve at least slightly. There are several brands offering early augmented reality products currently, but none of them really meet expectations set forth by Mark Zuckerberg’s original press conference. We can guess Meta’s partnership with Ray-Ban will yield more exciting products in the near future.

Here’s to An Awesome 2022

Although the years can sometimes bring unexpected challenges, it’s important to remember that we all generally have the same goals in mind. Here’s to hoping that if you got through the year, you’ll have an awesome and productive 2022.

When search engines first became a thing, we were not sure were the technology would lead. Just like how Google came from no where, so did the Meta verse. We are optimistic that this creates amazing opportunities for both marketers and business owners who use the internet to sell their products.

The most exciting part of new technology is it’s amazing ability to inspire creative people and big thinkers. With every new advancement, we find ourselves in a new world once again.

As the saying goes, don’t put all your eggs in one basket. Even on a limited budget, a diverse strategy is essential in success.

Marketing a business is like conducting an orchestra. All the pieces must be perfectly in place and everything should be playing together nicely. We saw how quickly things could be shaken up in the course of less than 12 months. It’s likely accurate to say that events will unfold at a faster rate in the future. Based on the crazy years behind us, you should try your best to stay constantly ahead of the changes to your industry.